All we every wanted was everything. And now. Or generation has been both blessed with and spoiled by having literally anything imaginable at our fingertips' immediately. From Postmates to JSwipe, we literally can press a button and have a tin of caviar or Jewish husband at our doorstep, pronto.
Naturally, it was only a matter of time before our obsession with #local and #farmtotable would form a marriage with our seemingly innate need to have our every desire at our fingertips. I was first introduced to this 'counter culture' when I had just moved to the district. My roommate was anxious to bring me to a new pinkberry competitor sweetgreen. Not one to say no to a froyo trip, we made our way to the tiny house nestled on the busy Georgetown's M street. Upon entering, I was greeted with a massive chalkboard donning a lengthy list of local ingredients that could be found in both the yogurt and salad bar.
Now a city with a sweetgreen on every corner, we have come to fully embrace the farm to table counter culture. Or latest local gem prides itself on the concept 'veggies unleashed.' It's featured 'dish' if you will, is the beefsteak burger. Before you veg heads stop reading, please understand that Jose Andres clearly has a punny side, as the only juicy part of the burger you will sink your teeth into is a thick slice of local beefsteak tomato. Beefsteak currently has a location in the West End as well as DuPont Circle.
My real estate value went way up when The Little Beet and Cava Grill were reported to open on Connecticut Ave. NW. The former being a Manhattan chain health foodie bloggers had long praised, and the latter being the creator of the local hummus I worship. Fortunately, these chains know how to hook us and keep us coming by using rewards apps to further motivate our patronage. It is slowly but surely becoming more worth my time and dime to let these 'fast-casual' chains take over my kitchen.